Highereducation

Author :- Jaymala

A Career in Marketing generally means ensuring a creation is ‘SOLD’ i.e. understanding the kinetics of the candid audience and making decisions and formulating strategies to increase understanding and brand value of a product.

The Prospect

Marketing in its broadest sense is getting people and products together. The opportunities in Sales and marketing are vast.

However most organizations prefer their trainees to hit sales undergo before joining creation management/ marketing.

The companies that enlist on campus are usually from industries much as:

FMCG (Fast Moving Consumer Goods): Procter and Gamble, Unilever, Glaxo-Smith Kline, Pepsi, Nestle, President and Johnson, Marico, Heinz, etc.

Consumer Durables: BPL, Blowplast, Godrej and Boyce, Maruti Udyog Ltd, Whirlpool etc. Also there is a huge obligation for sales and marketing personnel from Market divisions in corporate houses, Market research firms, advertising agencies, industrialized houses, consultancy firms, banks, financial institutions, government/non-government organisations offer employment scope to marketing professionals.

The Job Marketing

1.) Identifying candid mart of a creation – working wit mart researchers to understand the demographics and kinetics of the candid mart group.

2.) Build the Marketing strategy of the creation – pricing strategy, branding, advertisements, promotions, tie-ups, advise releases etc.

3.) Continuously keep track of changing trends and tastes of the consumer and conveying the same to the creation utilization team

4.) Liasioning with external agencies much as – advertising, mart research, circumstance management, public relations etc.

5.) Tracking competitor movements and strategies for the their products

Sales

1.) Sets sales targets for the products

2.) Appoints distributors / retailers for the understanding of its products

3.) Works the mart / field – ensures the retailers are actuation their products and are placing / promoting the creation in a favorable manner in their shops / showrooms

4.) Ensuring the creation is readily available in the mart and there is no shortage of supply

5.) Acts as a point of control for the company – has candid interaction with the consumer and can thence best understand their beat or needs and issues.

6.) Ensures retailers pay their dues on time

7.) Translate the promotional schemes into reality

8.) Ensure all sales targets are met.

Personality Traits

1.) Creative & Innovative

2.) Aptitude for hard work

3.) Excellent communication / selling skills

4.) Good Convincing powers

5.) Good inter personal skills

6.) Organised approach

7.) Ability to work under pronounce & pressure

Salaries

1.) Starting Salary – RS. 3-4 lacs per annum after a PG degree

2.) Head Marketing / Sales – Rs 40 – 60 lacs per annum

Study Routes

1.) After XII (any stream), graduation in any stream can be done

2.) PG Degrees - MBA Sales or any other marketing qualification.

Places to Study Diplomas in Business Administration (MBA) in Marketing.

1.) Indian Institute of Management Studies (IIM), Ahmedabad, Calcutta, Bangalore, Lucknow, Khozikhone,

2.) FMS, New Delhi

3.) XLRI, Jamshedpur

4.) Jamnalal Bajaj (JBIMS), Mumbai

5.) SP Jain, Mumbai

6.) Narsee Monjee Institute of Management Studies, Mumbai

7.) Symbiosis, Pune

8.) XIM, Bhubhaneshwar

9.) MDI, Gurgaon

10.) IMT, Ghaziabad

11.) IMI, New Delhi

12.) IIFT, New Delhi

Colleges Overseas

Australia

1.) Murdoch Business School, Murdoch University, Perth

2.) Carrick Institute of Education

3.) Sydney School of Business & Technology

4.) LeCordon Bleu International

5.) University of Western Australia’ s Business

UK

1.) Regents Business School

2.) Aston Business School

3.) Henley Management School

4.) Grafton College of Management Sciences

5.) London College of Law and Management

USA

6.) Kellog School of Management

7.) Hult International Business School

8.) University of Tennesse

9.) Southern States University

10.) Manhattan Institute of Management

11.) University of Washington Business School.